What You Need to Know for Designing Priceless User Experiences

#User Experience
Product Design
The steps you take to make your work professional, when designing apps and websites.
6 min read·
Published on May 17, 2021 by
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Bonnie Hong
Creative Director
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Designing a product with an intuitive, effective user experience is no easy task. It requires time and thoughtful consideration of the needs of your customers. Luckily for you, we have put together some tips that will help guide you along the way!

What is User Experience Design?

User experience is the is the process that a person undergoes when interacting with anything that’s designed. UX design is the art of making sure the people who use your product enjoy themselves and find what they need as easily as possible, because nothing is worse than struggling to figure out how something works or getting frustrated by an error message you don’t understand.

UX Designers have three main goals:

  • Make users feel comfortable
  • Create a sense of trust between company and user
  • Help users complete their task seamlessly

Why User Experience Matters?

Great user experience design not only highlights and promotes your product, it has become a key part of building and growing customer confidence. A great product or compelling content without an appealing user experience may affect the ability of an organisation to achieve its business goals.

Keep It Simple

A good user experience should be easy to use and understand. These are two goals that usually go hand in hand, but it is important not to confuse simplicity with a lack of functionality. For example, while the design for an app might take up less screen space on your phone because there’s no need for visual distraction or excessive navigation options (because you don't have any!), this doesn't mean that certain features cannot exist within the same interface as other functionalities. There will always be some level of complexity when using any type of software application - so make sure yours isn't overloading users with unnecessary information!

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First class Approach to User Experience Design

Outstanding user experience design is always part of product development process. Designers should always be thinking of the user, not themselves.

  • Design with empathy: Give your product a face and give it emotions. What does this person want? How do they feel when interacting with your design?
  • Build for all users: Your most important goal is to create an inclusive experience that works well for everyone, regardless of age or gender identity.
  • User Centered Design Processes (UCD): Create prototypes early and often in order to make sure you're meeting user needs from start to finish while keeping them front and center every step along the way!

User Experience Benefits

Beyond just making products easier and more enjoyable to use on one level, top UX will also help boost retention rates due to increased customer satisfaction.

User Experience Design Process

The answer to this question is: it depends. Your process will depend on the type of product you’re designing. Different projects have different needs, and your design process will be tailored to the unique product you’re building. That said, most UX designers follow a process that includes five main steps:

  • Define research goals
  • Conduct qualitative user studies
  • Map out site architecture or interface flow
  • Create wireframes for web pages
  • Low fidelity Prototype

In each step, it is important to collaborate with other team members including developers and content creators so they can help make sure your designs are feasible and functional.

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Step 1. Define research goals

Defining the research goal is often the first step in the design process. User research goals can vary depending on what stage of a product’s lifecycle you are analyzing, whether it is an existing or new product. For example, if your company has already developed and released their flagship product to market, you might want to conduct user studies with people who have purchased this product in order to learn how they use it and why they prefer certain features over others.

Step 2. Conduct qualitative user study

Once you know which group(s) of users should be included for your research goal(s), begin developing a plan for recruiting participants that will help answer your questions about them and identifying some commonalities among those individuals so that interviewing each participant feels like less work overall.

  • Quantitative research to help determine which users should be included in your qualitative study and how many participants you will need for each user persona. Survey questions can even ask respondents about their preferences, behaviors, or opinions on a product similar to yours with specific features that may not exist yet but are being considered--these responses can then inform the design process!
  • Qualitative interviews is the most helpful approach when analyzing an existing product because it allows designers and stakeholders to observe natural behavior while also asking open ended questions like "What do you think of this?" or "Tell me more about X." These conversations allow customers share what they know intuitively as well as let the designer clarify any misconceptions without having to deal with a survey.
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Step 3. Map out site architecture or interface flow

Map out site architecture or interface flow is important for all types of design projects. It helps to plan out the navigation and content hierarchy before starting wireframes, prototypes or a mockup so that you can make sure it's easy for users to find things they want and tailor the experience to their needs.

Step 4. Create wireframes for web pages

Wireframes for web pages (or sketches if working on mobile) is a great way to start laying out your design and get feedback from users early in the process. Wireframes force you to focus on what's important, so they're perfect for when you need to prioritize features or decide between different layouts.

Step 5. Low Fidelity Prototype

Making a low fidelity prototype by using Figma, Invision or even whiteboard drawings of interactions to test ideas early in the design phase before investing more time into usability testing later on.

Conclusion

What You Need to Know for Designing Priceless User Experiences is not that hard, as long as you follow the easy tips in this article and create products that are effective and lead to a positive user experience. This will lead to lots of happy customers, huge satisfaction levels and ultimately successful business.

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Bonnie Hong
Creative Director
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